Augmented reality, where digital objects are overlaid and combined with the ordinary visual surface, is a technology under rapid development, which has long been a part of visions of the digital future. In this article, I examine how gaze and power are coded into three pop-cultural visions of augmented reality. By analyzing representations of augmented reality in science fiction through the lens of feminist theory on performativity and intelligibility, visibility and race, gendered gaze, and algorithmic normativity, this paper provides a critical understanding of augmented reality as a visual technology, and how it might change or reinforce possible norms and power relations. In these futures where the screen no longer has any boundaries, both cooperative and reluctant bodies are inscribed with gendered and racialized digital markers. Reading visions of augmented reality through feminist theory, I argue that augmented reality technologies enter into assemblages of people, discourses, and technologies, where none of the actors necessarily has an overview. In these assemblages, augmented reality takes on a performative and norm-bearing role, by forming a grid of intelligibility that codifies identities, structures hierarchical relationships, and scripts social interactions.

翻译：增强现实技术将数字对象叠加并融合于日常视觉表面，是一项蓬勃发展的技术，长期以来一直是数字未来愿景的核心组成部分。本文通过分析三部大众文化作品中的增强现实愿景，探讨凝视与权力如何被编码其中。运用女性主义理论关于展演性与可理解性、可见性与种族、性别化凝视及算法规范性的视角，对科幻作品中增强现实的表现形式进行解析，本文旨在提供对增强现实作为视觉技术的批判性认知，并揭示其可能改变或强化现有规范与权力关系的机制。在屏幕不再存在边界的未来图景中，无论是协作性身体还是抗拒性身体，都被铭刻上性别化与种族化的数字标记。通过女性主义理论解读增强现实愿景，我主张增强现实技术嵌入由人、话语与技术构成的集合体中，其中任何行动者都未必具备全局视野。在这些集合体中，增强现实通过建构可理解性网格——它编码身份、结构化等级关系并预设社会互动——从而发挥展演性与规范承载作用。