Existing approaches to visual attribute value extraction (AVE) primarily rely on static product images, failing to capture temporal cues, multi-angle views and fine-grained visual details. Directly applying video vision-language models (VLMs) to product AVE results in limited performance due to the lack of domain knowledge, and fine-tuning them requires extensive high-quality data and substantial computational resources. Thus, we propose visual search augmented chain-of-thought reasoning (ViS-CoT), a training-free, plug-and-play pipeline that can be easily applied to any open-source video VLM for video-to-text AVE in e-Commerce. Specifically, ViS-CoT employs visual clustering to identify representative frames, followed by visual search to retrieve semantically similar product knowledge that can enrich attribute cues. Next, an interleaved CoT reasoning module iteratively refines reasoning through visually-aligned auxiliary texts derived from captioning and automatic speech recognition. Finally, the integrated information guides the model toward accurate and fine-grained attribute predictions. Extensive experiments across 14 product categories on the VideoAVE dataset show that ViS-CoT consistently enhances multiple state-of-the-art video VLMs, achieving an average improvement of 17.91 percentage points in micro-F1.

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