Human values play a vital role as an analytical tool in social sciences, enabling the study of diverse dimensions within society as a whole and among individual communities. This paper addresses the limitations of traditional survey-based studies of human values by proposing a computational application of Schwartz's values framework to Reddit, a platform organized into distinct online communities. After ensuring the reliability of automated value extraction tools for Reddit content, we automatically annotate six million posts across 10,000 subreddits with Schwartz values. Our analysis unveils both previously recorded and novel insights into the values prevalent within various online communities. For instance, when examining subreddits with differing opinions on controversial topics, we discover higher universalism values in the Vegan subreddit compared to Carnivores. Additionally, our study of geographically specific subreddits highlights the correlation between traditional values and conservative U.S. states.

翻译：人类价值观作为社会科学中的重要分析工具，能够帮助研究者从整体社会层面及个体社群维度探究多元社会面向。本文针对传统基于问卷调查的人类价值观研究方法的局限性，提出将施瓦茨价值观框架应用于Reddit平台的计算分析方法，该平台由众多独立的在线社区构成。在验证了自动化价值观提取工具对Reddit内容的可靠性后，我们自动标注了涵盖10,000个子版块的六百万条帖子，并为其标注施瓦茨价值观类型。分析结果既验证了已有研究发现，也揭示了各类在线社区中价值观分布的新规律。例如，在考察对争议话题持不同立场的子版块时，我们发现Vegan版块比Carnivores版块展现出更高程度的普世主义价值观。此外，对地域性子版块的研究表明，传统价值观与美国保守州之间存在显著相关性。