This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social responsibility (CSR) core value statements, and on the attention they receive from five categories of stakeholders (customers, company communication teams, employees, associations and media). Combining big data methods and tools of Social Network Analysis and Text Mining, we analyzed about 58,000 Italian tweets and found that different stakeholders have different prevailing interests. CSR gets much less attention than expected. Core values related to customers and employees are in the foreground.

翻译：这项研究使用一种创新措施,即语义品牌评分,评估利益攸关方对不同公司核心价值的兴趣,除其他外,我们侧重于公司社会责任核心价值声明,以及五类利益攸关方(客户、公司通信团队、雇员、协会和媒体)对核心价值声明的注意。 我们结合了社会网络分析和文本采矿的海量数据方法和工具,分析了大约58 000个意大利推特,发现不同的利益攸关方有着不同的普遍利益。公司社会责任比预期的要少得多。与客户和雇员有关的核心价值已经摆在前列。