We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function. The content provider stipulates incentive rewards to encourage users to reveal their private information truthfully and increase their content demand, which leads to an increase in advertising revenue. We prove that all users gain a non-negative utility and disclose their private information truthfully. Moreover, we study the effectiveness and scalability of the proposed mechanism in a case study with different network structures.

翻译：我们提出了一种针对赞助内容提供商市场的激励机制，其中用户的通信可以用图表示，且用户的私人信息被假定为具有连续分布函数。内容提供商设定激励奖励，以鼓励用户真实披露其私人信息并增加其内容需求，从而提升广告收入。我们证明所有用户都能获得非负效用并真实披露其私人信息。此外，我们通过一个包含不同网络结构的案例研究，评估了所提机制的有效性和可扩展性。