We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function. The content provider stipulates incentive rewards to encourage users to reveal their private information truthfully and increase their content demand, which leads to an increase in advertising revenue. We prove that all users gain a non-negative utility and disclose their private information truthfully. Moreover, we study the effectiveness and scalability of the proposed mechanism in a case study with different network structures.

翻译：我们提出了一个针对赞助内容提供市场的激励机制，其中用户之间的交流可以用图表示，用户的私人信息假定具有连续分布函数。内容提供商制定激励奖励以鼓励用户真实地披露他们的私人信息，并增加内容需求，从而增加广告收入。我们证明所有用户获得非负效用并真实地披露他们的私人信息。此外，我们通过不同网络结构的案例研究研究了所提出机制的有效性和可扩展性。