Pretrained world models can generate diverse environments, yet users often want to explore a particular scene specified by their own video. This requires learning the scene's visual identity while retaining the quality of action-conditioned generation. We introduce Personalized World Models (PWM), a framework for customizing interactive world models from short scene videos through online reinforcement learning. In PWM, the support trajectory and its associated controls provide reward feedback on continuations sampled from the current policy. In the GRPO instantiation, group-relative optimization updates a compact LoRA adapter using a unified reward for scene appearance, visual continuity, and motion, while base-policy anchoring regularizes changes to the pretrained generation prior of a frozen Yume-5B backbone. The same adaptation procedure is applied across real and rendered environments. We also instantiate PWM with DiffusionNFT as an alternative reward-guided optimization method for learning the scene-specific adapter. We also introduce PWM-Bench, comprising 150 customization tasks across Indoor, Outdoor, and Gaming, with paired evaluation on held-out continuations. The GRPO and DiffusionNFT instantiations of PWM improve customization over native Yume in 71.3% and 65.3% of the evaluated scenes, respectively, with positive mean gains across all three domains. For the GRPO instantiation, matched SFT comparisons further demonstrate higher mean customization gains and better mean image-quality scores in every domain, while retaining frame-level visual quality close to the pretrained model.

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