The most disruptive step that enterprises of small-medium size and maturity can take to make the most of the latest technological advances in AI is to step back from the hype and focus on establishing or reviving a good knowledge foundation layer. It is a hard message to present to the executive team; therefore, it needs to be backed by evidence, and its implementation needs to be of minimal impact on the existing processes. In this vision statement, we discuss how we need to rethink what evidence speaks to the decision-makers and propose a low-impact data strategy that adapts to the existing and ever-changing data flows and processes across the company. We firmly believe that knowledge graph techniques will increasingly become non-negotiable in the data strategy of an AI-powered enterprise, provided that we approach their design in a modular, dynamic and cross-functional way.

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