Discrete image generators learn the distribution of tokens produced by an image tokenizer. These token representations should be easy for generators to model, not merely enable faithful image reconstruction. Yet these tokenizers are commonly trained to reconstruct pixels, which prioritizes low-level fidelity and may disrupt representation structure useful for generation. Motivated by feature-predictive self-supervised learning, we introduce feature-loss tokenization (FeaTok), which trains discrete tokens by reconstructing pretrained features rather than pixels. Ablations across SigLIP, SigLIP2, DINOv2, and DINOv3 show better generative performance with FeaTok. In class-conditional generation, FeaTok advances the quality-compute Pareto frontier, reducing gFDr6 at 256x256 by up to 29 percent over the strongest discrete baselines and outperforming the strongest unguided continuous baseline (RAEv2) with 38 times less sampling compute. FeaTok also achieves higher human-preference reward-model scores than prior art without reward-based training and surpasses continuous and discrete text-conditional baselines on three benchmarks with only 500 fine-tuning updates after pre-training.

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