Like any form of technology, social media services embed values. To examine how societal values may be present in these systems, we focus on exploring political ideology as a value system. We organised four co-design workshops with political representatives from five major parties in Finland to investigate what values they would incorporate into social media services. The participants were divided into one right-leaning group, two left-leaning groups, and one mixed group. This approach allows us to examine how their political ideologies, i.e., value systems, influenced the design of social media. We analysed produced artefacts (early-stage paper mockups) to identify different features and affordances for each group and then contrasted the ideological compositions. Our results revealed a clear distinction between groups: right-leaning groups favoured market-based visibility, while left-leaning groups rejected such design principles in favour of open profile work. Additionally, we found tentative differences in design outcomes along the liberal-conservative dimension. These findings underscore the importance of acknowledging existing political value systems in the design of social computing systems. They also highlight the need for further research to map out political ideologies in technology design.

翻译：与任何技术形式一样，社交媒体服务内嵌着价值观。为了探究这些系统中可能存在的社会价值观，我们聚焦于探索政治意识形态作为一种价值体系。我们与芬兰五个主要政党的政治代表组织了四次协同设计工作坊，以调查他们会将哪些价值观融入社交媒体服务。参与者被分为一个右倾组、两个左倾组和一个混合组。这种方法使我们能够考察他们的政治意识形态（即价值体系）如何影响社交媒体的设计。我们分析了产出的制品（早期纸质原型），以识别每个组的不同功能与可供性，进而对比其意识形态构成。我们的结果揭示了组别间的明显差异：右倾组青睐基于市场的可见性，而左倾组则拒绝此类设计原则，转而支持开放的档案工作。此外，我们还在自由-保守维度上发现了设计成果的初步差异。这些发现强调了在社交计算系统设计中承认现有政治价值体系的重要性，同时也凸显了需要进一步研究以厘清技术设计中的政治意识形态。