Recently, remarkable progress has been made in Unified Multimodal Models (UMMs), which integrate vision-language generation and understanding capabilities within a single framework. However, a model's strong visual understanding often fails to transfer to visual generation: it may correctly judge prompt-image alignment while failing to generate a faithful image from the same prompt. This raises a compelling question: Can a model improve itself by using its understanding module to reward its generation module? We introduce SRUM, a self-rewarding post-training framework directly applicable to existing UMMs of various designs. SRUM creates a feedback loop where the model's own understanding module acts as an internal ``evaluator'', providing corrective signals to improve generation without additional human-labeled data or external reward models. To provide comprehensive feedback, SRUM uses a global-local dual reward system: a \textbf{global reward} ensures overall visual semantics and layout, while a \textbf{local reward} refines fine-grained, object-level fidelity. SRUM shows strong generalization, boosting performance on T2I-CompBench from 82.18 to \textbf{88.37} and on T2I-ReasonBench from 43.82 to \textbf{46.75}. Overall, our work establishes a powerful paradigm for enabling a UMM's understanding module to guide and enhance its own generation via self-rewarding.

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