We investigate the identification and the estimation for matrix time series CP-factor models. Unlike the generalized eigenanalysis-based method of Chang et al. (2023) which requires the two factor loading matrices to be full-ranked, the newly proposed estimation can handle rank-deficient factor loading matrices. The estimation procedure consists of the spectral decomposition of several matrices and a matrix joint diagonalization algorithm, resulting in low computational cost. The theoretical guarantee established without the stationarity assumption shows that the proposed estimation exhibits a faster convergence rate than that of Chang et al. (2023). In fact the new estimator is free from the adverse impact of any eigen-gaps, unlike most eigenanalysis-based methods such as that of Chang et al. (2023). Furthermore, in terms of the error rates of the estimation, the proposed procedure is equivalent to handling a vector time series of dimension $\max(p,q)$ instead of $p \times q$, where $(p, q)$ are the dimensions of the matrix time series concerned. We have achieved this without assuming the "near orthogonality" of the loadings under various incoherence conditions often imposed in the CP-decomposition literature, see Han and Zhang (2022), Han et al. (2024) and the references within. Illustration with both simulated and real matrix time series data shows the usefulness of the proposed approach.

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