Mom vloggers are stay-at-home moms who record and share their daily life through short videos. In this exploratory study, we aspire to understand mom vloggers' motivations, practices, and challenges. Our mixed-methods inspection contained interviews with 4 mom vloggers in China and a content analysis of mom vlogs of 5 other mom vloggers. Mom vloggers' primary motivations are to make money, record daily life, and seek their individual identities and values, well meeting their financial and social needs after leaving their paid employment. When creating vlog content, mom bloggers encounter various challenges, such as a lack of video visibility, being stretched by both intensive motherhood and heavy digital work, privacy and self-presentation concerns, and so on. Based on the findings, we propose design implications toward resolving these challenges and benefiting mom vloggers' experiences.

翻译：妈妈vlog博主是记录并分享日常生活的全职妈妈。在这项探索性研究中，我们旨在理解妈妈vlog博主的动机、实践与挑战。我们的混合方法研究包含对中国4位妈妈vlog博主的访谈，以及对另外5位妈妈vlog博主的vlog内容分析。妈妈vlog博主的主要动机是赚钱、记录日常生活以及寻求个人身份与价值，这很好地满足了她们在离开带薪工作后的经济与社交需求。在创作vlog内容时，妈妈博主面临各种挑战，例如视频曝光不足、被密集的母职与繁重的数字工作双重拉扯，以及隐私与自我呈现方面的担忧等。基于研究结果，我们提出了旨在解决这些挑战并改善妈妈vlog博主体验的设计启示。