Reinforcement Learning (RL) has emerged as a central paradigm for advancing Large Language Models (LLMs), where both pre-training and RL post-training stages are grounded in the same log-likelihood formulation. In contrast, recent RL approaches for diffusion models, most notably Denoising Diffusion Policy Optimization (DDPO), optimize an objective different from the pretraining objectives--score/flow matching loss. In this work, we establish a novel theoretical analysis: DDPO is an implicit form of score/flow matching with noisy targets, which increases variance and slows convergence. Building on this analysis, we introduce Advantage Weighted Matching (AWM), a policy-gradient method for diffusion. It uses the score/flow-matching loss and reweights each sample by its advantage. In effect, AWM raises the influence of high-reward samples and suppresses low-reward ones while keeping the modeling objective identical to pretraining. This simple yet effective design yields substantial benefits: on the GenEval, OCR, and PickScore benchmarks, AWM delivers up to a $34\times$ speedup over Flow-GRPO (which builds on DDPO), when applied to Stable Diffusion 3.5 Medium and FLUX, without compromising generation quality. Code is available at https://github.com/scxue/advantage_weighted_matching

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