The simulation hypothesis suggests that we live in a computer simulation. That notion has attracted significant scholarly and popular interest. This article explores the simulation hypothesis from a business perspective. Due to the lack of a name for a universe consistent with the simulation hypothesis, we propose the term simuverse. We argue that if we live in a simulation, there must be a business justification. Therefore, we ask: If we live in a simuverse, what is its business model? We identify and explore business model scenarios, such as simuverse as a project, service, or platform. We also explore business model pathways and risk management issues. The article contributes to the simulation hypothesis literature and is the first to provide a business model perspective on the simulation hypothesis. The article discusses theoretical and practical implications and identifies opportunities for future research related to sustainability, digital transformation, and Artificial Intelligence (AI).

翻译：模拟假说认为我们生活在一个计算机模拟中。这一概念引起了学术界和公众的广泛关注。本文从商业视角探讨模拟假说。由于缺乏与模拟假说一致的宇宙名称，我们提出术语"模拟宇宙（simuverse）"。我们认为，若我们身处模拟之中，则必然存在商业合理性。因此，我们提出疑问：若生活在模拟宇宙中，其商业模式是什么？我们识别并探讨了多种商业模式场景，例如将模拟宇宙视为项目、服务或平台。我们还分析了商业模式路径与风险管理问题。本文对模拟假说文献作出贡献，并首次从商业模式角度审视模拟假说。文章讨论了理论与实践启示，并指出了与可持续性、数字化转型及人工智能（AI）相关的未来研究方向。