Google Search deploys a "Onebox" feature at the top of the results page when users conduct searches for Child Sexual Abuse Material. This study evaluates the impact of a strategic shift in this feature, comparing a revised intervention, focused on repercussions and therapeutic resources, to a previous iteration that focused on reporting. Using a difference-in-differences analysis of internal Google Search logs data, we found the new messaging resulted in a 3.8 percentage point reduction as compared to the status quo in subsequent CSAM-related queries within the same Search session. We found an average click through rate of 0.73% on any of the hyperlinked buttons to help-providing resources. Together, this research presents convergent evidence that a subset of individuals can be deterred from ongoing CSAM-seeking and redirected to therapeutic services.
翻译:谷歌搜索在用户查询儿童性虐待材料时,于搜索结果页面顶部部署了“Onebox”功能。本研究评估了该功能策略转变的影响,将聚焦于后果与治疗资源的修订版本干预措施,与先前侧重于举报的版本进行了比较。通过对谷歌搜索内部日志数据进行双重差分分析,我们发现,与现状相比,新的信息提示使同一搜索会话中后续CSAM相关查询减少了3.8个百分点。我们发现,指向帮助提供资源的任意超链接按钮的平均点击率为0.73%。综上,本研究提供了汇聚性证据,表明部分个体可被阻止持续搜索CSAM,并引导至治疗服务。