Communication is essential for the advancement of Science. Technology advances and the proliferation of personal devices have changed the ways in which people communicate in all aspects of life. Scientific communication has also been profoundly affected by such changes, and thus it is important to reflect on effective ways to communicate scientific results to scientists that are flooded with information. This article advocates for receiver-oriented communication in Science, discusses how effective oral presentations should be prepared and delivered, provides advice on the thought process that can lead to scientific papers that communicate effectively, discusses suitable methodology to produce experimental data that is relevant and offers advice on how to present such data in ways that lead to the formulation of correct claims that are supported by the data.

翻译：传播对于科学进步至关重要。技术发展及个人设备的普及已改变了人们在生活各层面的沟通方式。科学传播同样深受此类变革影响，因此，反思如何向被信息淹没的科学家有效传达科学成果显得尤为重要。本文倡导以受众为导向的科学传播模式，探讨了有效口头报告的准备与发表方法，针对能产出高效传播学术论文的思维过程提出建议，论述了生成相关实验数据的适宜方法论，并就如何以支持数据驱动正确结论的方式呈现此类数据提供了指导意见。