Motivation-based recommendation systems uncover user behavior drivers. Motivation modeling, crucial for decision-making and content preference, explains recommendation generation. Existing methods often treat motivation as latent variables from interaction data, neglecting heterogeneous information like review text. To address these, we propose LLM-driven Motivation-aware Multimodal Recommendation (LMMRec), a model-agnostic framework leveraging large language models for deep semantic priors and motivation understanding. LMMRec uses chain-of-thought prompting to extract fine-grained user and item motivations from text. A dual-encoder architecture models textual and interaction-based motivations for cross-modal alignment, while Motivation Coordination Strategy and Interaction-Text Correspondence Method mitigate noise and semantic drift through contrastive learning and momentum updates. Experiments on three datasets show LMMRec achieves up to a 4.98\% performance improvement.

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