Propelled by their remarkable capabilities to generate novel and engaging content, Generative Artificial Intelligence (GenAI) technologies are disrupting traditional workflows in many industries. While prior research has examined GenAI from a techno-centric perspective, there is still a lack of understanding about how users perceive and utilize GenAI in real-world scenarios. To bridge this gap, we conducted semi-structured interviews with (N=18) GenAI users in creative industries, investigating the human-GenAI co-creation process within a holistic LUA (Learning, Using and Assessing) framework. Our study uncovered an intriguingly complex landscape: Prospects-GenAI greatly fosters the co-creation between human expertise and GenAI capabilities, profoundly transforming creative workflows; Challenges-Meanwhile, users face substantial uncertainties and complexities arising from resource availability, tool usability, and regulatory compliance; Strategies-In response, users actively devise various strategies to overcome many of such challenges. Our study reveals key implications for the design of future GenAI tools.

翻译：凭借生成新颖且富有吸引力内容的卓越能力，生成式人工智能（GenAI）技术正在颠覆众多行业的传统工作流程。尽管已有研究从技术中心视角审视GenAI，但关于用户如何在现实场景中感知和运用GenAI仍缺乏深入理解。为填补这一空白，我们对（N=18名）创意产业中的GenAI用户进行了半结构化访谈，在整体性LUA（学习、使用与评估）框架下探究人机协同创作过程。研究发现了一幅错综复杂的图景：前景方面——GenAI极大促进了人类专业能力与GenAI能力的协同创作，深刻变革了创意工作流程；挑战方面——与此同时，用户在资源可用性、工具易用性及监管合规性等方面面临显著的不确定性和复杂性；策略方面——作为应对，用户主动制定多种策略以克服诸多此类挑战。本研究为未来GenAI工具的设计提供了关键启示。