Business Model Canvas (BMC) is a tool widely used to describe startup business models. Despite the various business aspects described, BMC pays a little emphasis on team-related factors. The importance of team-related factors in software development has been acknowledged widely in literature. While not as extensively studied, the importance of teams in software startups is also known in both literature and among practitioners. In this paper, we propose potential changes to BMC to have the tool better reflect the importance of the team, especially in a software startup environment. Based on a literature review, we identify various components related to the team, which we then further support with empirical data. We do so by means of a qualitative case study of five startups.

翻译：商业模型Canvas(BMC)是一个广泛用来描述开办业务模式的工具。尽管介绍了各种业务方面,但BMC略微强调团队相关因素。在文献中已广泛承认团队相关因素在软件开发中的重要性。虽然没有进行广泛研究,但在文献和从业人员中也都知道软件启动团队的重要性。在本文中,我们提议对BMC进行可能的修改,使该工具更好地反映团队的重要性,特别是在软件启动环境中。我们根据文献审查,确定了与团队有关的各个组成部分,然后我们用经验数据进一步支持这些组成部分。我们这样做的方式是对五个启动企业进行定性案例研究。