We study counterfactual protocol evaluation: whether data collected under a realised observation protocol determine the predictive value of alternatives that were never deployed. Protocol value is the population $R^2$ of the Bayes-optimal predictor of a fixed trajectory-level target from the measurements an alternative would collect. We show that even infinite benchmark data need not determine this value: distinct latent covariance structures can induce the same benchmark measurement--target law while assigning different values to the same alternative. We develop a value-specific identification theory in which only latent ambiguity that changes the alternative's value matters. For linear targets, invisible covariance directions certify non-identification, while targeted measurements can restore identification without recovering the full latent covariance; an exact permutation construction extends the result to nonlinear aggregate targets. With finite dense calibration data, uniform error bounds control protocol-selection regret and distinguishable value gaps. Exact marginal gains then support cost-constrained, target-aware observation design. Simulations and retrospective analyses of Sleep-EDF and Long-Term AF show that broad temporal-layout differences can be more reliably distinguished than fine placements selected from finite data. Together, these results connect identification, calibration resolution and observation design for undeployed protocols.

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