This report presents an analysis of #hashtags used by Italian Cultural Heritage institutions to promote and communicate cultural content during the COVID-19 lock-down period in Italy. Several activities to support and engage users' have been proposed using social media. Most of these activities present one or more #hashtags which help to aggregate content and create a community on specific topics. Results show that on one side Italian institutions have been very proactive in adapting to the pandemic scenario and on the other side users' reacted very positively increasing their participation in the proposed activities.

翻译：本报告分析了意大利文化遗产机构在意大利COVID-19封锁期间用于推广和传播文化内容的#hashtags。提议利用社交媒体开展一些支持和接触用户的活动。这些活动大多提供一个或多个#hashtags,帮助汇总内容和创建特定专题的社区。结果显示,一方面意大利机构在适应流行病情况方面非常积极主动,另一方面用户则作出非常积极的反应,增加了他们对拟议活动的参与。