Large Language Models (LLMs) are trained on vast amounts of text from the internet, which contains both factual and misleading information about the world. Can language models discern truth from falsehood in this contradicting data? Expanding on the view that LLMs can model different communicative agents, we present the persona hypothesis: LLMs can cluster agents into personas using common features of their generations. For instance, a truthful persona is a group of agents that are likely to produce truthful text and that share similar features like formal writing styles and scientific references. By modeling this persona, LLMs can generalize truthfulness beyond the specific contexts in which each agent generated the training text. For example, the model can infer that the agent ``Wikipedia'' will behave truthfully on topics that were only generated by ``Science'' because they both belong to the truthful persona. We show evidence for the persona hypothesis via two observations: (1) we can probe whether a model's answer will be truthful before it is generated; (2) finetuning a model on a set of facts improves its truthfulness on unseen topics. Next, using arithmetics as a synthetic environment, we show that language models can separate true and false statements, and generalize truthfulness across agents; but only if agents in the training data share a truthful generative process that enables the creation of a truthful persona. Overall, our findings suggest that models can exploit hierarchical structures in the data to learn abstract concepts like truthfulness.

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