Customer's trust in vendors' reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.

翻译：客户对供应商声誉的信任是促进电子商务平台经济交易的一个关键因素。虽然认为信任销售关系是稳健和一致的,但其经验证据仍然被拉丁美洲国家忽视。这项工作旨在提供一个数据驱动的综合框架,以便从拉丁美洲主要电子商务平台现有的公共数据中获取宝贵的知识,该平台在18个国家有商业业务,只有阿根廷、巴西、智利、哥伦比亚、厄瓜多尔、墨西哥、乌拉圭和委内瑞拉是所有被分析国家中最高的信任指数。信任销售关系在统计上是不一致的,但作为最重要的销售预测者,其次是购买意向和价格。