The popularization of social media has led to increasing consumption of narrative content in byte-sized formats. Such micro-dramas contain fast-pace action and emotional cliffs, particularly attractive to emerging Chinese markets in platforms like Douyin and Kuaishou. Content writers for micro-dramas must adapt to fast-pace, audience-directed workflows, but previous research has focused instead on examining writers'experiences of platform affordances or their perceptions of platform bias, rather than the step-by-step processes through which they actually write and iterative content. In 28 semi-structured interviews with scriptwriters and writers specialized in micro-dramas, we found that the short-turn-around workflow leads to writers taking on multiple roles simultaneously, iteratively adapting to storylines in response to real-time audience feedback in the form of comments, reposts, and memes. We identified unique narrative styles such as AI-generated micro-dramas and audience-responsive micro-dramas. This work reveals audience interaction as a new paradigm for collaborative creative processes on social media.

翻译：社交媒体的普及导致叙事内容以字节化形式被日益广泛地消费。此类微短剧包含快节奏情节与情感悬念，对抖音、快手等平台上新兴的中国市场尤其具有吸引力。微短剧内容创作者必须适应快节奏、受众导向的工作流程，但既往研究主要关注创作者对平台功能属性的体验或对平台偏见的感知，而非其实际进行内容创作与迭代的具体步骤。通过对28位微短剧专业编剧与创作者的半结构化访谈，我们发现：快速周转的工作流程导致创作者同时承担多重角色，并依据评论、转发、表情包等形式的实时观众反馈对故事情节进行迭代调整。我们识别出AI生成微短剧与观众响应式微短剧等独特叙事形态。本研究揭示了观众互动作为社交媒体协同创作过程的新范式。