Multicast short video streaming can enhance bandwidth utilization by enabling simultaneous video transmission to multiple users over shared wireless channels. The existing network management schemes mainly rely on the sequential buffering principle and general quality of experience (QoE) model, which may deteriorate QoE when users' swipe behaviors exhibit distinct spatiotemporal variation. In this paper, we propose a digital twin (DT)-based network management scheme to enhance QoE. Firstly, user status emulated by the DT is utilized to estimate the transmission capabilities and watching probability distributions of sub-multicast groups (SMGs) for an adaptive segment buffering. The SMGs' buffers are aligned to the unique virtual buffers managed by the DT for a fine-grained buffer update. Then, a multicast QoE model consisting of rebuffering time, video quality, and quality variation is developed, by considering the mutual influence of segment buffering among SMGs. Finally, a joint optimization problem of segment version selection and slot division is formulated to maximize QoE. To efficiently solve the problem, a data-model-driven algorithm is proposed by integrating a convex optimization method and a deep reinforcement learning algorithm. Simulation results based on the real-world dataset demonstrate that the proposed DT-based network management scheme outperforms benchmark schemes in terms of QoE improvement.

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