This research examines the propagation of rumors on social networks during public health emergencies and explores strategies to effectively manage false information in cyberspace. Using a simulation model, the study analyzes the impact of factors such as communication channel control, government intervention, and individual personalities on the spread of rumors. The results suggest that enhancing netizens' knowledge and capacity to recognize and resist rumors, developing rumor-debunking platforms, and promoting a "clear" ecology of network information content are effective strategies for controlling false information in cyberspace. However, the complexity and scale of actual networks present challenges to the development of a comprehensive cyberspace governance system. The findings offer practical guidelines for improving the effectiveness of governance in managing the spread of rumors on social networks.

翻译：本研究考察了突发公共卫生事件期间社交网络上的谣言传播，并探讨了有效管理网络空间虚假信息的策略。通过仿真模型，研究分析了沟通渠道控制、政府干预以及个体人格特征等因素对谣言传播的影响。结果表明，提升网民识别和抵御谣言的知识与能力、开发辟谣平台以及促进网络信息内容“清朗”生态，是控制网络空间虚假信息的有效策略。然而，实际网络的复杂性和规模对构建全面的网络空间治理体系提出了挑战。研究结果为提升社交网络谣言传播治理的有效性提供了实践指导。