There is an increasing supply and demand for political advertising throughout the world. At the same time, societal threats, such as election interference by foreign governments and other bad actors, continues to be a pressing concern in many democracies. Furthermore, manipulation of electoral outcomes, whether by foreign or domestic forces, continues to be a concern of many citizens who are also worried about their fundamental rights. To these ends, the European Union (EU) has launched several initiatives for tackling the issues. A new regulation was proposed in 2020 also for improving the transparency of political advertising in the union. This short commentary reviews the regulation proposed and raises a few points about its limitations and potential impacts.

翻译：全球范围内政治广告的供需持续增长。与此同时，外国政府及其他恶意行为体干预选举等社会威胁，仍是许多民主国家面临的紧迫问题。此外，无论是境外势力还是国内力量操纵选举结果的行为，持续引发广大公民对基本权利的担忧。为此，欧盟已启动多项举措应对这些挑战，并于2020年提出了一项旨在提升联盟内政治广告透明度的新法规。这篇短评回顾了该拟议法规，并就其局限性及潜在影响提出几点看法。