Disinformation, irrespective of domain or language, aims to deceive or manipulate public opinion, typically through employing advanced persuasion techniques. Qualitative and quantitative research on the weaponisation of persuasion techniques in disinformation has been mostly topic-specific (e.g., COVID-19) with limited cross-domain studies, resulting in a lack of comprehensive understanding of these strategies. This study employs a state-of-the-art persuasion technique classifier to conduct a large-scale, multi-domain analysis of the role of 16 persuasion techniques in disinformation narratives. It shows how different persuasion techniques are employed disproportionately in different disinformation domains. We also include a detailed case study on climate change disinformation, highlighting how linguistic, psychological, and cultural factors shape the adaptation of persuasion strategies to fit unique thematic contexts.

翻译：虚假信息，无论领域或语言，其目的均在于通过运用先进的说服技术来欺骗或操纵公众舆论。关于说服技术在虚假信息中武器化的定性与定量研究大多局限于特定主题（例如COVID-19），跨领域研究有限，导致对这些策略缺乏全面理解。本研究采用最先进的说服技术分类器，对16种说服技术在虚假信息叙事中的作用进行了大规模、多领域的分析。研究揭示了不同说服技术在不同虚假信息领域中被不成比例地运用的情况。我们还纳入了一项关于气候变化虚假信息的详细案例研究，重点阐述了语言、心理和文化因素如何塑造说服策略的调整，以适应独特的主题语境。