For organizations to survive and flourish in the long term, innovation and novelty must be continually introduced, which is particularly true in today's rapidly changing world. This raises a variety of ethical and sustainability considerations that seldom receive the attention they deserve. Existing innovation adoption frameworks often focus on technological, organizational, environmental, and social factors impacting adoption. In this chapter, we explore the ethical and sustainability angles, particularly as they relate to emerging technologies, artificial intelligence (AI) being a prominent example. We consider how to facilitate the development and cultivation of innovation cultures in organizations, including budding startups as well as established enterprises, through approaches such as systems thinking.

翻译：为了组织长期生存和繁荣，必须持续引入创新和新颖性，这在当今快速变化的世界尤为如此。这引发了各种伦理和可持续性考量，而这些考量很少得到应有的关注。现有的创新采纳框架通常侧重于影响采纳的技术、组织、环境和社会因素。在本章中，我们探讨伦理和可持续性角度，特别是它们与新兴技术（人工智能便是典型例子）相关的方面。我们考虑如何通过系统思维等方法，促进组织（包括初创企业和成熟企业）中创新文化的培育和发展。