We initiate the study of multidimensional Bayesian utility maximization, focusing on the unit-demand setting where values are i.i.d. across both items and buyers. The seminal result of Hartline and Roughgarden '08 studies simple, information-robust mechanisms that maximize utility for $n$ i.i.d. agents and $m$ identical items via an approximation to social welfare as an upper bound, and they prove this gap between optimal utility and social welfare is $Θ(1+\log{n/m})$ in this setting. We extend these results to the multidimensional setting. To do so, we develop simple, prior-independent, approximately-optimal mechanisms, targeting the simplest benchmark of optimal welfare. We give a $(1- 1/e)$-approximation when there are more items than buyers, and a $Θ(\log{n/m})$-approximation when there are more buyers than items, and we prove that this bound is tight in both $n$ and $m$ by reducing the i.i.d. unit-demand setting to the identical items setting. Finally, we include an extensive discussion section on why Bayesian utility maximization is a promising research direction. In particular, we characterize complexities in this setting that defy our intuition from the welfare and revenue literature, and motivate why coming up with a better benchmark than welfare is a hard problem itself.

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