Generative recommendation has recently emerged as a promising paradigm for sequential recommendation. It formulates the task as an autoregressive generation process, predicting tokens of the next item conditioned on user interaction histories. Existing generative recommendation models are typically trained with token-level likelihood objectives such as cross-entropy loss, while employing beam search during inference to generate ranked candidates. However, this leads to a fundamental training-inference inconsistency: standard training assumes ground-truth tokens are always available, while beam search prunes low-probability branches during inference, causing the correct item to be prematurely discarded when its prefixes receive low scores. To address this issue, we propose the Adaptive Prefix-Aware Optimization (APAO) framework, which introduces prefix-level optimization losses to better align the training objective with the inference setting. Furthermore, we design an adaptive worst-prefix optimization strategy that dynamically focuses on the most vulnerable prefixes during training, thereby enhancing the model's ability to retain correct candidates under beam search constraints. We provide theoretical analyses to demonstrate the effectiveness and efficiency of our framework. Extensive experiments show that APAO consistently alleviates the training-inference inconsistency and improves performance across generative recommendation backbones. The source code is publicly available at https://github.com/yuyq18/APAO.

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