In light of the enduring success of music streaming services, it is noteworthy that an increasing number of users are positively gravitating toward YouTube as their preferred platform for listening to music. YouTube differs from typical music streaming services in that they provide a diverse range of music-related videos as well as soundtracks. However, despite the increasing popularity of using YouTube as a platform for music consumption, there is still a lack of comprehensive research on this phenomenon. As independent researchers unaffiliated with YouTube, we conducted semi-structured interviews with 27 users who listen to music through YouTube more than three times a week to investigate its usability and interface satisfaction. Our qualitative analysis found that YouTube has five main meanings for users as a music streaming service: 1) exploring musical diversity, 2) sharing unique playlists, 3) providing visual satisfaction, 4) facilitating user interaction, and 5) allowing free and easy access. We also propose wireframes of a video streaming service for better audio-visual music listening in two stages: search and listening. By these wireframes, we offer practical solutions to enhance user satisfaction with YouTube for music listening. These findings have wider implications beyond YouTube and could inform enhancements in other music streaming services as well.
翻译:鉴于音乐流媒体服务的持久成功,值得关注的是,越来越多的用户正向YouTube迁移,并将其作为音乐聆听的首选平台。与典型音乐流媒体服务不同,YouTube提供多样化的音乐相关视频及配乐。然而,尽管使用YouTube作为音乐消费平台日益普及,针对这一现象仍缺乏系统性研究。作为独立于YouTube的研究者,我们对27名每周通过YouTube听音乐超过三次的用户进行了半结构化访谈,以探究其可用性与界面满意度。定性分析发现,YouTube作为音乐流媒体服务对用户具有五重核心意义:1)探索音乐多样性,2)分享独特播放列表,3)提供视觉满足感,4)促进用户互动,5)实现免费便捷访问。此外,我们提出了一个视频流媒体服务的线框图,分搜索与聆听两个阶段优化视听音乐体验。通过该线框图,我们提供了增强YouTube音乐聆听用户满意度的实践方案。这些发现不仅对YouTube具有参考价值,亦可能推动其他音乐流媒体服务的改进。