The primary purpose of this investigation is to answer the research questions; 1) What are users' motivations for joining Mastodon?; 2) What are users' gratifications for using Mastodon?; and 3) What are the primary reasons that the users continue to use Mastodon? We analyzed the collected data from the perspective of the Uses and Gratifications Theory. A questionnaire was designed to measure the opinions of Mastodon users from 15 different Mastodon instances. We examined 47 items through exploratory factor analysis using principal components extraction with Varimax with Kaiser Normalization. The results extracted 7 factors of gratification sought (expectation) and 7 factors of gratification obtained. We discovered that the primary reason that the users join and use Mastodon is the ease of controlling and sheltering users' information from data mining. The findings of the gratification sought structure are similar to findings of the gratification obtained structure, and the comparison between the two groups of data suggests that users are satisfied with the ongoing use of Mastodon.
翻译:本研究的主要目的是回答以下研究问题:1)用户加入Mastodon的动机是什么?2)用户使用Mastodon的满足感是什么?3)用户持续使用Mastodon的主要原因是什么?我们从使用与满足理论的角度分析了收集的数据。我们设计了一份问卷,用于衡量来自15个不同Mastodon实例的用户意见。通过采用Kaiser正态化的最大方差法进行主成分提取,我们进行了探索性因子分析,共检验了47个项目。分析结果提取了寻求满足的7个因子(期望)和已获满足的7个因子。我们发现,用户加入并使用Mastodon的主要原因是,用户能够轻松地控制和保护其信息免受数据挖掘。寻求满足结构的结果与已获满足结构的结果相似,两组数据的比较表明,用户对持续使用Mastodon感到满意。