In modern technology environments, raising users' privacy awareness is crucial. Existing efforts largely focused on privacy policy presentation and failed to systematically address a radical challenge of user motivation for initiating privacy awareness. Leveraging the Protection Motivation Theory (PMT), we proposed design ideas and categories dedicated to motivating users to engage with privacy-related information. Using these design ideas, we created a conceptual prototype, enhancing the current App Store product page. Results from an online experiment and follow-up interviews showed that our design effectively motivated participants to attend to privacy issues, raising both the threat appraisal and coping appraisal, two main factors in PMT. Our work indicated that effective design should consider combining PMT components, calibrating information content, and integrating other design elements, such as visual cues and user familiarity. Overall, our study contributes valuable design considerations driven by the PMT to amplify the motivational aspect of privacy communication.

翻译：在现代技术环境中，提升用户隐私意识至关重要。现有研究主要关注隐私政策呈现，却未能系统解决用户主动关注隐私的根本动机挑战。基于保护动机理论（PMT），我们提出了专门激励用户参与隐私信息交互的设计理念与类别。借助这些设计理念，我们构建了概念原型，对当前应用商店产品页面进行了优化。在线实验与后续访谈结果表明，我们的设计能有效激励参与者关注隐私问题，同时提升PMT核心要素中的威胁评估与应对评估。研究表明，有效设计应考虑PMT组件的协同组合、信息内容的精准校准，以及视觉线索与用户熟悉度等设计元素的融合。总体而言，本研究基于PMT提出了具有理论驱动的设计考量，为提升隐私传播的激励维度提供了重要参考。