Large Language Models (LLMs) are revolutionizing several areas of Artificial Intelligence. One of the most remarkable applications is creative writing, e.g., poetry or storytelling: the generated outputs are often of astonishing quality. However, a natural question arise: can LLMs really be considered creative? In this article we firstly analyze the development of LLMs under the lens of creativity theories, investigating the key open questions and challenges. Then, we identify a set of "easy" and "hard" problems in machine creativity, discussing them in relation to LLMs. Finally, we analyze the societal impact of these technologies with a particular focus on the creative industries.

翻译：大型语言模型（LLMs）正深刻改变人工智能的多个领域。其中最具代表性的应用之一是创意写作（例如诗歌或故事创作）：其生成的文本质量常令人惊叹。然而，一个自然的问题随之产生：LLMs 真的能被视作具有创造性吗？本文首先从创造力理论视角分析 LLMs 的发展，探讨关键未解决问题与挑战；其次，识别机器创造力中的"简单"与"困难"问题，并结合 LLMs 展开讨论；最后，我们聚焦创意产业，分析这些技术的社会影响。