In recent years, Artificial intelligence products and services have been offered potential users as pilots. The acceptance intention towards artificial intelligence is greatly influenced by the experience with current AI products and services, expectations for AI, and past experiences with ICT technology. This study aims to explore the factors that impact AI acceptance intention and understand the process of its formation. The analysis results of this study reveal that AI experience and past ICT experience affect AI acceptance intention in two ways. Through the direct path, higher AI experience and ICT experience are associated with a greater intention to accept AI. Additionally, there is an indirect path where AI experience and ICT experience contribute to increased expectations for AI, and these expectations, in turn, elevate acceptance intention. Based on the findings, several recommendations are suggested for companies and public organizations planning to implement artificial intelligence in the future. It is crucial to manage the user experience of ICT services and pilot AI products and services to deliver positive experiences. It is essential to provide potential AI users with specific information about the features and benefits of AI products and services. This will enable them to develop realistic expectations regarding AI technology.
翻译:近年来,人工智能产品和服务已作为试点项目向潜在用户提供。对人工智能的接受意愿在很大程度上受到当前AI产品和服务体验、对AI的期望以及过往ICT技术经验的影响。本研究旨在探索影响AI接受意愿的因素,并理解其形成过程。分析结果显示,AI经验和过往ICT经验通过两种途径影响AI接受意愿:直接路径中,更高的AI经验和ICT经验与更强的AI接受意愿相关;间接路径中,AI经验和ICT经验提升了对AI的期望,而这些期望进而增强了接受意愿。基于研究结果,本文为计划未来实施人工智能的企业与公共组织提出若干建议:关键在于管理ICT服务的用户体验以及人工智能试点产品和服务的交付,以提供积极体验;同时,需向潜在AI用户提供关于AI产品和服务特性与优势的具体信息,帮助他们形成对AI技术的现实期望。