Push notifications are brief messages that users frequently encounter in their daily lives. However, the volume of notifications can lead to information overload, making it challenging for users to engage effectively. This study investigates how notification behavior and color influence user interaction and perception. To explore this, we developed an app prototype that tracks user interactions with notifications, categorizing them as accepted, dismissed, or ignored. After each interaction, users were asked to complete a survey regarding their perception of the notifications. The study focused on how different notification colors might affect the likelihood of acceptance and perceived importance. The results reveal that certain colors were more likely to be accepted and were perceived as more important compared to others, suggesting that both color and behavior play significant roles in shaping user engagement with notifications.
翻译:推送通知是用户在日常生活中频繁接触到的简短信息。然而,通知数量过多可能导致信息过载,使用户难以有效参与。本研究探讨了通知行为与颜色如何影响用户交互与感知。为此,我们开发了一个应用程序原型,用于追踪用户对通知的交互行为,并将其分类为接受、忽略或驳回。每次交互后,用户需完成一份关于其通知感知的调查问卷。研究重点关注不同通知颜色如何影响接受概率与感知重要性。结果表明,某些颜色相较于其他颜色更易被接受且被视为更重要,这提示颜色与行为在塑造用户对通知的参与度方面均发挥着重要作用。