Adobe Fonts has a rich library of over 20,000 unique fonts that Adobe users utilize for creating graphics, posters, composites etc. Due to the nature of the large library, knowing what font to select can be a daunting task that requires a lot of experience. For most users in Adobe products, especially casual users of Adobe Express, this often means choosing the default font instead of utilizing the rich and diverse fonts available. In this work, we create an intent-driven system to provide contextual font recommendations to users to aid in their creative journey. Our system takes in multilingual text input and recommends suitable fonts based on the user's intent. Based on user entitlements, the mix of free and paid fonts is adjusted. The feature is currently used by millions of Adobe Express users with a CTR of >25%.
翻译:Adobe Fonts拥有超过2万个独特字体的丰富库,Adobe用户利用这些字体创作图形、海报、合成图像等。由于字体库规模庞大,选择何种字体往往成为一项需要丰富经验才能完成的艰巨任务。对于Adobe产品中的大多数用户,尤其是Adobe Express的临时用户,这通常意味着选择默认字体,而非利用可用字体库中丰富多样的字体。在本文中,我们构建了一个意图驱动系统,为用户提供上下文相关的字体推荐,以助力其创意之旅。我们的系统接收多语言文本输入,并基于用户意图推荐合适的字体。根据用户权限配置,免费与付费字体的组合会相应调整。该功能目前已被数百万Adobe Express用户使用,点击率(CTR)超过25%。