Page Objects (POs) are a widely adopted design pattern for improving the maintainability and scalability of automated end-to-end web tests. However, creating and maintaining POs is still largely a manual, labor-intensive activity, while automated solutions have seen limited practical adoption. In this context, the potential of Large Language Models (LLMs) for these tasks has remained largely unexplored. This paper presents an empirical study on the feasibility of using LLMs, specifically GPT-4o and DeepSeek Coder, to automatically generate POs for web testing. We evaluate the generated artifacts on an existing benchmark of five web applications for which manually written POs are available (the ground truth), focusing on accuracy (i.e., the proportion of ground truth elements correctly identified) and element recognition rate (i.e., the proportion of ground truth elements correctly identified or marked for modification). Our results show that LLMs can generate syntactically correct and functionally useful POs with accuracy values ranging from 32.6% to 54.0% and element recognition rate exceeding 70% in most cases. Our study contributes the first systematic evaluation of LLMs strengths and open challenges for automated PO generation, and provides directions for further research on integrating LLMs into practical testing workflows.

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