We consider the problem of contextual online RLHF with general preferences, where the goal is to identify the Nash Equilibrium. We adopt the Generalized Bilinear Preference Model (GBPM) to capture potentially intransitive preferences via low-rank, skew-symmetric matrices. We investigate general preference learning with any strongly convex regularizer (where $η^{-1}$ is the regularization strength), generalizing beyond prior works limited to reverse KL-regularization. Central to our analysis is proving that the dual gap of the greedy policy is bounded by the square of the estimation error - a result derived solely from strong convexity and the skew-symmetricity of GBPM.Building on this insight and a feature diversity assumption, we establish two regret bounds via two simple algorithms: (1) Greedy Sampling achieves polylogarithmic, $e^{O(η)}$-free regret $\tilde{O}(ηd^4 (\log T)^2)$. (2) Explore-Then-Commit achieves $\mathrm{poly}(d)$-free regret $\tilde{O}(\sqrt{ηr T})$ by exploiting the low-rank structure; this is the first statistically efficient guarantee for online RLHF in high-dimensions.

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