Social media users may perceive moderation decisions by the platform differently, which can lead to frustration and dropout. This study investigates users' perceived justice and fairness of online moderation decisions when they are exposed to various illegal versus legal scenarios, retributive versus restorative moderation strategies, and user-moderated versus commercially moderated platforms. We conduct an online experiment on 200 American social media users of Reddit and Twitter. Results show that retributive moderation delivers higher justice and fairness for commercially moderated than for user-moderated platforms in illegal violations; restorative moderation delivers higher fairness for legal violations than illegal ones. We discuss the opportunities for platform policymaking to improve moderation system design.
翻译:社交媒體用戶可能對平台的審核決策產生不同感知,進而引發挫敗感與用戶流失。本研究探討用戶在接觸不同違法與合法情境、懲罰性與恢復性審核策略,以及用戶自主審核與商業化審核平台時,對線上審核決策的感知正義與公平性。我們針對200名Reddit與Twitter的美國社交媒體用戶進行線上實驗。結果顯示:在違法違規情境中,商業化審核平台採用懲罰性審核策略比用戶自主審核平台能帶來更高的正義感與公平感;恢復性審核策略對合法違規行為的公平感知高於違法違規行為。我們討論了平台政策制定者改進審核系統設計的機遇。