Temporary luxury branded events run on short cycles and bespoke builds that accelerate material churn. We present a circular phygital product-service system that operationalises the circular economy (CE) through a 4R frame (Refuse, Reduce, Reuse, and Recycling) across warehouse-to-event journeys. Developed via a multi-method design inquiry with a tier-1 contractor, the system couples physical touchpoints (reusable fold-flat transit boxes, adjustable racking, standard labels) with digital orchestration (a live digital warehouse, list-based outbound/inbound workflow, and a sustainable materials library). The architecture aligns roles and decisions, protects and identifies assets, and makes reuse the default under luxury brand constraints. By embedding traceable actions and CE-aligned rules into everyday handoffs, the PSS shifts procurement, storage, dispatch, return, and redeployment toward value retention. The contribution is a replicable, practice-ready route from circular intent to operational change in branded environments, advancing responsible retail without compromising speed or aesthetic standards.

翻译：临时性奢侈品牌活动周期短、定制化程度高，加速了材料消耗。我们提出了一种循环式物理-数字产品-服务体系，该体系通过4R框架（拒绝、减量、复用、回收）贯穿从仓库到活动的全流程，将循环经济（CE）理念付诸实践。通过采用多方法设计调研（与一级承包商合作），该体系将物理触点（可折叠平放式周转箱、可调节货架、标准化标签）与数字编排（实时数字仓库、基于列表的出库/入库工作流以及可持续材料库）相耦合。该架构协调角色与决策，对资产进行保护和标识，并在奢侈品牌约束下将复用设置为默认行为。通过将可追溯行动和符合循环经济原则的规则嵌入日常交接环节，该产品-服务体系将采购、存储、配送、退货和重新部署环节转向价值留存。本研究的贡献在于提供了一条从循环意图到品牌环境运营变革的可复制、可实践路径，在不牺牲速度或审美标准的前提下推进负责任的零售实践。