The rise of information technology has transformed the business landscape, with organizations increasingly relying on information systems to collect and store vast amounts of data. To stay competitive, businesses must harness this data to make informed decisions that optimize their actions in response to the market. Business intelligence (BI) is an approach that enables organizations to leverage data-driven insights for better decision-making, but implementing BI comes with its own set of challenges. Accordingly, understanding the key factors that contribute to successful implementation is crucial. This study examines the factors affecting the implementation of BI projects by analyzing the interactions between these factors using system dynamics modeling. The research draws on interviews with five BI experts and a review of the background literature to identify effective implementation strategies. Specifically, the study compares traditional and self-service implementation approaches and simulates their respective impacts on organizational acceptance of BI. The results show that the two approaches were equally effective in generating organizational acceptance until the twenty-fifth month of implementation, after which the self-service strategy generated significantly higher levels of acceptance than the traditional strategy. In fact, after 60 months, the self-service approach was associated with a 30% increase in organizational acceptance over the traditional approach. The paper also provides recommendations for increasing the acceptance of BI in both implementation strategies. Overall, this study underscores the importance of identifying and addressing key factors that impact BI implementation success, offering practical guidance to organizations seeking to leverage the power of BI in today's competitive business environment.

翻译：信息技术的崛起已改变了商业格局，组织日益依赖信息系统来收集和存储海量数据。为保持竞争力，企业必须利用这些数据做出明智决策，以优化其针对市场的行动。商业智能（BI）是一种使组织能够利用数据驱动的洞察力进行更好决策的方法，但实施BI也伴随着一系列挑战。因此，理解促成成功实施的关键因素至关重要。本研究通过系统动力学建模分析各因素之间的相互作用，探讨影响BI项目实施的因素。研究基于对五位BI专家的访谈及背景文献综述，以识别有效的实施策略。具体而言，本研究比较了传统实施方法与自助服务实施方法，并模拟了它们对组织接受BI的各自影响。结果显示，在实施的前25个月中，两种方法在产生组织接受度方面效果相当，但此后自助服务策略带来的接受度显著高于传统策略。事实上，经过60个月后，自助服务方法相关的组织接受度比传统方法高出30%。本文还为两种实施策略提供了提高BI接受度的建议。总体而言，本研究强调了识别并解决影响BI实施成功的关键因素的重要性，为寻求在当今竞争激烈的商业环境中利用BI力量的组织提供了实践指导。