Short form content has permeated into the video creator space over the past few years, led by industry leading products such as TikTok, YouTube Shorts and Instagram Reels. YouTube in particular was previously synonymous with being the main hub for long form video content consumption. The monetization of long form videos was easier as it allowed multiple advertisement placements during the course of the video. This model also facilitated thematic brand partnerships. However, since the introduction of short form content, creators have found it more difficult to generate revenue as advertisement placements have decreased. This leads to a unique situation where people are spending more time watching shorter videos, and yet they generate less revenue for the creators. In this paper, we perform a study of 250 creators with significant audiences to see if the introduction of short form content has affected the view counts and engagement of long form content. Our findings reveal a noteworthy trend: since the advent of short-form content, there has been a significant decrease in both view counts and engagement in long-form videos on these channels.

翻译：近年来，以TikTok、YouTube Shorts和Instagram Reels等业内领先产品为代表的短视频内容已渗透至视频创作者领域。YouTube此前尤其被视为长视频内容消费的主要平台。长视频的变现更为容易，因其可在视频播放过程中插入多个广告位，这种模式也促进了主题品牌合作。然而，自短视频内容引入以来，创作者发现由于广告位减少，创收变得更加困难。这导致了一种独特现象：人们观看短视频的时间虽在增加，但为创作者带来的收入却有所下降。本文对250位拥有大量受众的创作者展开研究，探究短视频内容的引入是否影响了长视频的观看次数与互动量。研究结果显示了一个值得关注的趋势：自短视频面世以来，这些频道上长视频的观看次数与互动量均出现显著下降。