Customer Lifetime Value (CLV) is an important metric that measures the total value a customer will bring to a business over their lifetime. The Beta Geometric Negative Binomial Distribution (BGNBD) and Gamma Gamma Distribution are two models that can be used to calculate CLV, taking into account both the frequency and value of customer transactions. This article explains the BGNBD and Gamma Gamma Distribution models, and how they can be used to calculate CLV for NFT (Non-Fungible Token) transaction data in a blockchain setting. By estimating the parameters of these models using historical transaction data, businesses can gain insights into the lifetime value of their customers and make data-driven decisions about marketing and customer retention strategies.

翻译：客户终身价值（CLV）是衡量客户在其生命周期内为企业带来总价值的重要指标。Beta几何负二项分布（BGNBD）与Gamma-Gamma分布是两种可用于计算CLV的模型，其同时考虑了客户交易频次与交易价值。本文阐释了BGNBD与Gamma-Gamma分布模型，并说明如何将其应用于区块链环境中的NFT（非同质化代币）交易数据以计算CLV。通过利用历史交易数据估计这些模型的参数，企业可深入理解客户的终身价值，并基于数据制定营销与客户留存策略的决策。