Elon Musk has long been known to significantly impact Wall Street through his controversial statements and actions, particularly through his own use of social media. An innovator and visionary entrepreneur, Musk is often considered a poster boy for all entrepreneurs worldwide. It is, thus, interesting to examine the effect that Musk might have on Main Street, i.e., on the social media activity of other entrepreneurs. In this research, we study and quantify this "Musk Effect," i.e., the impact of Musk's recent and highly publicized acquisition of Twitter on the tweeting activity of entrepreneurs. Using a dataset consisting of 9.94 million actual tweets from 47,190 self-declared entrepreneurs from seven English-speaking countries (US, Australia, New Zealand, UK, Canada, South Africa, and Ireland) spanning 71 weeks and encompassing the entire period from the rumor that Musk may buy Twitter till the completion of the acquisition, we find that only about 2.5% of the entrepreneurs display a significant change in their tweeting behavior over the time. We believe that our study is one of the first works to examine the effect of Musk's acquisition of Twitter on the actual tweeting behavior of Twitter users (entrepreneurs). By quantifying the impact of the Musk Effect on Main Street, we provide a comparison with the effect Musk's actions have on Wall Street. Finally, our systematic identification of the characteristics of entrepreneurs most affected by the Musk Effect has practical implications for academics and practitioners alike.

翻译：长期以来，埃隆·马斯克以其争议性言论和行动对华尔街产生显著影响，尤其是通过其本人对社交媒体的使用。作为创新者和远见卓识的企业家，马斯克常被视为全球创业者的典范。因此，研究马斯克对普通创业者社交媒体的影响颇具意义。本研究旨在量化和分析“马斯克效应”——即马斯克近期备受关注的收购Twitter行为对创业者推文活动的影响。基于覆盖71周、包含从马斯克可能收购Twitter的传闻至收购完成全程的数据集（涵盖来自美国、澳大利亚、新西兰、英国、加拿大、南非和爱尔兰七个英语国家47,190名自述创业者的994万条推文），我们发现仅约2.5%的创业者在推文行为上出现显著变化。本研究是首批探讨马斯克收购Twitter对用户（创业者）实际推文行为影响的成果之一。通过量化“马斯克效应”对普通创业者的影响，我们将其与马斯克行动对华尔街的影响进行比较。最终，我们系统识别出受“马斯克效应”影响最深的创业者特征，这对学术界和从业者均具有实践意义。