End-to-end autonomous driving models based on Vision-Language-Action (VLA) architectures have shown promising results by learning driving policies through behavior cloning on expert demonstrations. However, imitation learning inherently limits the model to replicating observed behaviors without exploring diverse driving strategies, leaving it brittle in novel or out-of-distribution scenarios. Reinforcement learning (RL) offers a natural remedy by enabling policy exploration beyond the expert distribution. Yet VLA models, typically trained on offline datasets, lack directly observable state transitions, necessitating a learned world model to anticipate action consequences. In this work, we propose a unified understanding-and-generation framework that leverages world modeling to simultaneously enable meaningful exploration and provide dense supervision. Specifically, we augment trajectory prediction with future RGB and depth image generation as dense world modeling objectives, requiring the model to learn fine-grained visual and geometric representations that substantially enrich the planning backbone. Beyond serving as a supervisory signal, the world model further acts as a source of intrinsic reward for policy exploration: its image prediction uncertainty naturally measures a trajectory's novelty relative to the training distribution, where high uncertainty indicates out-of-distribution scenarios that, if safe, represent valuable learning opportunities. We incorporate this exploration signal into a safety-gated reward and optimize the policy via Group Relative Policy Optimization (GRPO). Experiments on the NAVSIM and nuScenes benchmarks demonstrate the effectiveness of our approach, achieving a state-of-the-art PDMS score of 93.7 and an EPDMS of 88.8 on NAVSIM. The code is available at https://zihaosheng.github.io/ExploreVLA/.

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