Search engines play a central role in how people gather information, but subtle cues like headline framing may influence not only what users believe but also how they search. While framing effects on judgment are well documented, their impact on subsequent search behavior is less understood. We conducted a controlled experiment where participants issued queries and selected from headlines filtered by specific linguistic frames. Headline framing significantly shaped follow-up queries: conflict and strategy frames disrupted alignment with prior selections, while episodic frames led to more concrete queries than thematic ones. We also observed modest short-term frame persistence that declined over time. These results suggest that even brief exposure to framing can meaningfully alter the direction of users information-seeking behavior.
翻译:搜索引擎在人们获取信息过程中扮演着核心角色,但标题框架等微妙线索不仅可能影响用户的认知,还会改变其搜索方式。尽管框架效应对判断的影响已有充分记载,但其对后续搜索行为的作用尚不明确。我们通过受控实验,让参与者在特定语言框架筛选的标题中提出查询并做出选择。研究发现标题框架显著影响后续查询:冲突性与策略性框架会削弱与先前选择的一致性,而事件性框架相比主题性框架会产生更具体的查询。我们还观察到短期内存在适度的框架持续性效应,但该效应随时间逐渐衰减。这些结果表明,即使短暂接触框架信息,也能实质性地改变用户信息寻求行为的方向。