Zero-shot brain-to-image retrieval requires robust alignment between noisy EEG responses and visual representations. Existing EEG-vision alignment methods often operate in sensor space and apply fixed visual supervision to all responses, ignoring both spatial mixing in scalp EEG and response-wise variability in alignment reliability. We propose an adaptive cortically constrained EEG-vision alignment method for zero-shot brain-to-image retrieval. The method reconstructs EEG responses into predefined ROI-level source-pattern representations and encodes them with a Neuro-ROI Attention Encoder. To handle response-wise variability, we introduce an evidence-based adaptive visual supervision strategy that weights detail-controlled visual targets using model-based alignment evidence. On THINGS-EEG, the proposed method achieves strong 200-way zero-shot retrieval performance, with ROI-level attribution providing post hoc interpretability of the learned source-pattern representations. These results show that cortically constrained representation learning and adaptive supervision can jointly support EEG-vision alignment for zero-shot brain-to-image retrieval.

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