This paper examines the role that enchantment plays in the design of AI things by constructing a taxonomy of design approaches that increase or decrease the perception of magic and enchantment. We start from the design discourse surrounding recent developments in AI technologies, highlighting specific interaction qualities such as algorithmic uncertainties and errors and articulating relations to the rhetoric of magic and supernatural thinking. Through analyzing and reflecting upon 52 students' design projects from two editions of a Master course in design and AI, we identify seven design principles and unpack the effects of each in terms of enchantment and disenchantment. We conclude by articulating ways in which this taxonomy can be approached and appropriated by design/HCI practitioners, especially to support exploration and reflexivity.

翻译：本文通过构建一种设计方法分类法，探讨了在AI产品设计中魅力（enchantment）所扮演的角色，这些设计方法会增强或减弱对魔法与魅力的感知。我们以近期AI技术发展的设计话语为起点，强调算法的不确定性与错误等特定交互特质，并阐明其与魔法修辞及超自然思维之间的关联。通过分析反思两届设计与AI硕士课程中52个学生设计项目，我们识别出七项设计原则，并逐一拆解它们在魅惑与祛魅方面的影响。最后，我们阐述了设计/人机交互从业者如何借鉴并应用这一分类法，尤其以促进探索性与反思性实践为目标。